Alliance Marketing (AMC) has been voted the “Most Preferred Broker” for the 2008, 2009, and 2010 Years in both Perishable and Grocery surveys. The Pulse Survey is considered by AMC as a necessary window to what the Independents see as the current and most important priorities. The need to improve communication not only on promotional activity but new lines, pack changes, gold standard layouts are just a few to mention.

Call cycle and frequency is also one of the priorities expressed by this survey. AMC has increased call frequency by 46% in the past 2 years, we have also increased call coverage by 32% and now service 875 Independent outlets Nationally. Full time resources servicing Independent are one of the strategic advantages delivered by AMC, with in excess of 34 Full Time Representatives and a Country service structure that has long term relationships there is a clear commitment here not only to the Baron Groups managed with in each state but to all areas of the country be it Northern Qld, Central and Top of Australia through to Tasmania, the calibre of representation and the measured results continue to make AMC the strongest performer with in the area again shown in all manufactures results:

- 4th over “All Manufacturers”
- 3rd over all “Non Food”
- 5th over all “Snacks and Drinks”
- 3rd over all “Personal Care”

Alliance Marketing has and will continue to drive excellence for our clients in the Independent sector across all banners and groups with in Australia.